In 2003, Colloidal oatmeal acknowledged by FDA as OTC skin protectant active ingredient for minor skin irritation and itching due to eczema.
Aveeno® Triple Oat Complex has a unique blend of components that provides multiple benefits for Sensitive Skin like antioxidant and soothing properties which aids in the relief of itchy, dry skin, respects skin natural pH level, & restores moisture to hydrate the skin's barrier.